From the students:

“Competing in the IAA Big Idea Competition was the ultimate constructive experience.”

Working as a team on a real client pitch under high pressure, we realised our limits and were pushed, by ourselves, by our teammates, by our teachers, and by our competitors, to exceed them. As a result, each one of us has developed invaluable, intangible skills that will guide us through the many trials to come.

— Lucy Sheaves, former student at University of Canberra

“I hope to remember IAA Big Idea as the launchpad to an exciting and successful career in advertising”

Thank you for the wonderful opportunity IAA Big Idea has been. The chance to work with a real client to create this campaign was a truly unforgettable exoerience and a valuable and inspiring taste of the ad world. My team mates and I are excited about what's to come, made all the more real by the connections and experiences forged by IAA Big Idea.

— Jessica Nord, former student, University of Technology Sydney

"I have learnt so much from this experience that will stay with me throughout my career."

The IAA Big Idea competition was an experience. From where we started when we first received the brief, to what we presented on the day makes me incredibly proud of my team and what we were able to achieve. The brief provided us with many challenges along the way that pushed us to further develop our skills.              

— Freya Barsby, former student at Edith Cowan University, WA

“Enabled me to more deeply grasp the importance of storytelling in communication and also helped cement advertising processes.”

I selected to apply for The Big Idea because I wanted to be challenged and pushed to learn in an environment where this was fostered. The Big Idea did not fail to live up to that expectation... The Big Idea highlighted my strengths and weaknesses and allowed me to more accurately assess the most practical career path. 

— John Ryan, former student at Charles Sturt University


From the educators:

“Allowed our students to put theory into practice.”

We always look forward to taking part in the IAA Big Idea challenge. The competition amalgamates the teachings of our course allowing our students to put theory in to practice. It provides the students a mini-agency experience further extending the opportunity to be job-ready graduates. The team took on the challenge with high enthusiasm and it was exciting to see their creative progress in developing their campaign pitch along with strong group cohesion.  Here's to an educative and hands-on competition and we look forward to the next one!
 — Shara Ranasinghe, Lecturer, Marketing Communication & Media - University of Canberra

Offers students the opportunity to showcase their learning to industry

The IAA’s global education mission is to provide opportunities for the next generation of talent to practice and prove themselves as vital future employees. Competitions such as IAA Australia’s Big Idea offer students that opportunity to compete amongst their peers and showcase their learnings to industry. It's a practice fostered globally by all IAA Chapters to encourage and endorse the application of theoretical learning.


— Diane Slade, IAA Global Vice President Education

"A fantastic platform"

The IAA Big Idea competition is a fantastic platform in which students get to put into practice what they have learnt at university, in a competitive environment. The experience benefits the student participants tremendously in gaining a real insight into the advertising industry.

—Dr. Kelly Choong, Lecturer in Creative Advertising, University of the Sunshine Coast

“An authentic experience”

This competition allows our students to apply everything they have learnt over all the years of their degree. The authentic experience our students gain from IAA Big Idea competition certainly helps make them ready to hit the ground running when they graduate at the end of the year. In fact, we have entered every year since its inception

— Anne Llewellynn, Lecturer in Advertising, Charles Sturt University.

"The benefit for our students in participating in the IAA Big Idea competition is immeasurable. They learn to work in agency teams to develop campaigns. No other industry association provides this kind of real world experience."

— Dr Martin Williams, Lecturer Corporate Communications and Advertising, UTS