IAA BIG IDEA 2023
NATIONAL CHAMPIONS:
UCREATE - University of Canberra (ACT)
"Participating in the IAA 2023 Big Idea challenge was a transformative experience, where creativity met strategy. "
"This invaluable experience not only allowed us to take an innovative approach but also emphasised the power of impactful storytelling in the ever-evolving landscape of marketing. A big thank you to our client and IAA for providing us with this wonderful opportunity to make valuable connections and undertake real-world experiences! " Fiona Huynh from the University of Canberra winning team.
"Taking part in the IAA Big Idea competition has been an incredible experience that has allowed me to become deeply immersed in the core of the marketing industry."
"It involves more than merely designing a campaign—rather, it involves getting to the core of what inspires creativity. Not only did this experience boost my confidence for a future marketing career, but it also allowed my teammates and me to create lifelong memories and friendships! I would definitely recommend students to participate in this because it will significantly advance their knowledge and skills and will help them to prepare for an exciting journey that lies ahead!" Cassandra Vun from the University of Canberra winning team.
The Client for IAA BIG IDEA 2023 is Youi
This year’s IAA BIG IDEA challenge is to create an innovative, high impact campaign for a Youi project.
It’s all in the name. You could have a lot of fun guessing what Youi stands for, but in the interest of time, we’ll tell you: Youi stands for You Insured. There’s nothing abstract about it. You are at the centre of our brand. We’ve built everything from our name to our products around you and your needs. So now, when you think of us, hopefully you’ll get that nice warm feeling that comes with knowing you are insured.
We’re unique. We don't believe in doing things the same as everyone else does - not when it comes to selling insurance, and not when it comes to hiring our crew. What makes us unique are the people we employ and the people we insure. We recruit people with different skill sets, perspectives and experiences. We insure people who live in all sorts of different houses and who drive all sorts of different cars in all sorts of different ways. Because at the end of the day, what makes us unique, is you.
Youi, Client for IAA BIG IDEA 2023 said:
"The quality of the analysis, strategy, creative ideation and end-to-end marketing planning undertaken by the teams was outstanding. The judges were incredibly impressed by the professionalism and creativity of the presentations. It's been an absolute privilege for Youi to be involved and we're inspired by the talent and commitment of all the participants." Youi CMO, Angela Greenwood.
IAA BIG IDEA 2022
NATIONAL CHAMPIONS:
ARMADA - University of Canberra (ACT)
"Competing in the IAA Big Idea was a unique experience like no other"
"I am so honoured to have been a part of such an incredible experience. Working as a team on behalf of a client, allowed us to push our limits, challenge ourselves and be bold. We are so thrilled to have won the 2022 IAA Big Idea Challenge." Abby Fulton, a member of the "Armada" winning team.
"The IAA Big Idea Competition was an incredible experience, and allowed me to feel confident heading into the professional industry".
"The process of going from small ideas and mind maps to a full and complex big idea, marketing plan and creative executions was extremely rewarding and reignited my passion for marketing communications. I have made countless and unforgettable memories whilst working through this competition, and would recommend for students to really push themselves and to test their skills by competing in the IAA Big Idea Competition." Dempsey Ward, from the University of Canberra winning team.
The Client for IAA BIG IDEA 2022 is Ziinkle
This year’s IAA BIG IDEA challenge is to create an innovative, high impact campaign to help grow awareness and drive downloads of the Ziinkle app among single Australians.
Zinkle is all about meaningful, in real-life connections. Ziinkle’s mission is to get singles back into the real world and connecting in person, and you can find out more on www.ziinkle.com or by downloading Ziinkle from your App Store.
"We’re the next-gen dating app designed so that singles can match and meet, in real-life, in real-time. Ziinkle lets you see where other singles are out and about socially so you can make decisions on where to go based on the people you want to meet and be around."
Ziinkle, Client for IAA BIG IDEA 2022 said:
"We were absolutely blown away by the quality, level of creativity, confidence and hard work that the teams displayed throughout the competition. The thinking and delivery of ideas was of the standard we'd expect to receive at a corporate level from our tier 1 agency partners. Each and every participant should feel so proud of what they've achieved and we're confident they will all have every success as future advertising and marketing professionals, and have a huge positive impact on this already wonderful industry." Ziinkle Co-Founders, Melanie Leahy and Elisse Alexander.
IAA BIG IDEA 2021
NATIONAL CHAMPIONS:
MOMENTO - University of Technology Sydney (UTS – NSW)
“The IAA Big Idea competition has given me the confidence to dream BIG with my future career in advertising”
“To work with a real world client on a challenging brief gave my team and I an amazing experience to take into our future careers in the communications industry. We went in hoping to create a good campaign, not expecting much in return. To get recognised for our work by industry professionals has given us new confidence to believe in our potential. Thanks again to the IAA, T2, Mumbrella and other partners for this amazing opportunity.”
Kate McGregor, Creative Director, Team Momento, UTS
The Client for IAA BIG IDEA 2021 is T2
This year’s IAA BIG IDEA Challenge is to create an innovative, high impact campaign to help grow awareness and consideration of T2 products among Australia’s multicultural and diverse audiences with special emphasis on Chinese-speaking and South Asian audiences in Australia.
At T2, we are delighted to partner with IAA BIG IDEA 2021. Why? I firmly believe that young up and coming students are trend-setters and able to shape the future with next generation ideas and inputs. I personally cannot wait to hear what creative ideas entrants put together. We are looking for out of the box, outstanding ideas that will resonate with multicultural and diverse Australians, knowing that these audiences are huge and growing. Tea is a popular drink among people of all countries and cultures, and T2 can’t wait to celebrate this universal beverage with a diverse spin and connect with more people than ever over a cuppa. With tea and in life, we cherish all flavours and tastes!
T2, Client for IAA BIG IDEA 2021 said:
“T2 is honoured to have been able to participate in this years’ IAA Big Idea competition with a brief that encourages the gift of bringing people together for meaningful experiences over a cup of tea. The entries and effort by the student teams were magnificent. The commitment and energy all teams showed was truly inspiring. Thank you IAA for having T2 as the ‘client’ in 2021 and thanks to all the teams who participated!”
AMY SMITH, Global Brand Director, T2 Tea
IAA BIG IDEA 2019
NATIONAL CHAMPIONS:
Kajulu Blue - Charles Sturt University (NSW)
“The IAA Big Idea experience was nothing short of incredible. To not only present our Big Idea to Coca-Cola themselves, but to see a panel of smiles and nods and be told it was strategically solid, has been a major university highlight. What we learnt from interpreting and responding to a live brief feels invaluable as we prepare to enter the industry.” Carla Arcuri, Team Leader, Kajulu Blue, National Champions.
The Client for IAA BIG IDEA 2019 is Coca-Cola
IAA Australia’s Big Idea 2019 in collaboration with Coca-Cola challenged university students across the country to create an initiative to encourage more Australians to recycle using container deposit schemes.
The brief from Coca-Cola stated: “We are looking for compelling always-on solutions to ensure plastic bottles have the best chance of becoming another bottle again.”
Leo Roberts, Coca-Cola Integrated Marketing Communications Director, Client for IAA BIG IDEA 2019 said:
“All of the finalists impressed us with their passion and professionalism. Across the board the quality of their strategic thinking, creativity and focus on executional excellence was very inspiring. What impressed us most was the way in which all of the finalists put the consumer at the centre of the problem-solving process to develop ideas that created a true value exchange."