The International Advertising Association (IAA) is the world’s most influential network of marketing professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

The IAA is committed to be the Global Compass of the marketing communications industry, dedicated to pointing the industry toward the high ground of brand loyalty and high brand valuation. This is underpinned by marketing communications that enhance the lives of consumers and is fuelled by the power of creativity.

We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are constantly and responsibly evaluating what is new and evolving, while remaining rooted to our core belief that “what’s good, is good for business”.

A key pillar of our vision is professional development, in support of education institutions such as yours. 

Through the IAA BIG IDEA national students' marketing communications competition we continue to demonstrate leadership in the development of tomorrow’s generation of industry leaders. Many past IAA 'Big Idea' participants are now in senior positions in Australia’s leading brand marketing and communication companies.

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IAA ‘Big Idea’. Work integrated learning at its very best. A fantastic endorsement of academic accomplishment as the students put their classroom learning into real world practice. What more can we as educators ask for?
— Diane Slade, Head of Advertising, Edith Cowan University
We always look forward to taking part in the IAA Big Idea challenge.
— Shara Ranasinghe, Lecturer, Marketing Communication & Media - University of Canberra



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