AUSTRALIA'S NATIONAL UNIVERSITY STUDENTS' MARKETING COMMUNICATIONS CHALLENGE
The International Advertising Association (IAA) is a unique Australian and international network of communications industry stakeholders. The IAA is a one of a kind global partnership between marketing companies, communication agencies, media platforms and educational institutions.
Across an ever-changing marketing landscape, we serve as a compass dedicated to pointing the industry toward the high ground of brand loyalty and high brand valuation. This is underpinned by marketing communications that enhance the lives of consumers and is fuelled by the power of creativity.
A key pillar of our vision is professional development, in support of education institutions such as yours. Through the IAA BIG IDEA national students' marketing communications competition we continue to demonstrate leadership in the development of tomorrow’s generation of industry leaders. Many past IAA Big Idea competitors are now in senior positions in Australia’s leading brand marketing and communication companies.