PARTNERS


PRESENTER:

The International Advertising Association (IAA) is the world’s most influential network of marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

The IAA has over 4,000 individual and corporate members spanning marketing, advertising, media, IT communications and academic sectors – all involved in the wide range of brand marketing and communications disciplines. The IAA has presence in most markets through Chapters and education affiliates reaching across 56 countries serving the collective interests of the entire marketing communications profession.

Our Mission

  • The IAA is committed to be the Global Compass of the marketing communications industry. 

  • We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.

  • We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.  

  • We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are responsibly and constantly evaluating what is new, while remaining rooted to our core belief that “what’s good, is good for business”.

For IAA global: www.iaaglobal.org. For IAA Australia: www.iaa.org.au.

"The IAA is offering hundreds of university students around Australia the opportunity to follow their stars into the industry by sharpening their communication skills and talents in a real world, hands-on learning experience that is essential career training in the preparation of graduates for the transition from university into professional practice.

IAA 'Big Idea' is Australia's national marketing communications challenge specially created for undergraduate student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications, and aims to foster the professional development of the upcoming generation of communications practitioners, which is central to the IAA's ongoing mission and commitment to education in the industry."                             
  -  Heather Leembruggen l Chairman Emeritus l  IAA Australia


CLIENT PARTNER:


As the largest beverages company in Australia, we offer drinks for all occasions including our world leading brands Coca-Cola, Sprite and Powerade. We are always looking for ways to evolve our product portfolio and bring Australians more of the drinks they want and we will continue to expand the range we offer.  

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025.

We’re also working to reduce our environmental impact by replenishing water and making 70% of our plastic bottles entirely from recycled plastic by the end of 2019.  

Between Coca-Cola and our bottling partner Coca-Cola Amatil we make a significant contribution to the Australian economy, especially in the manufacturing sector. The combined companies employ close to 4,000 Australians directly, and a further 10,000 in the production and supply chain.  

Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia. Learn more at www.coca-colajourney.com.au and follow us on TwitterInstagramFacebook and LinkedIn

“We are delighted to partner with the IAA on this year’s Big Idea competition and cannot wait to work with the next generation of our industry on an issue that is close to our heart. Throughout our history, we have always placed huge importance and value in creativity to build brands and so to help support the IAA in nurturing and developing this amongst emerging talent is really exciting.”
-  Leo Roberts, Group Marketing Manager, Integrated Marketing Communications, Coca-Cola


PLANNING PARTNER:



ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment. Our curiosity for all things TV is boundless – whether it’s understanding how audiences engage with TV, investigating the impact TV has on business results or simply celebrating the creativity of TV advertising – we’re always ready to chat about TV in all its forms and devices.

We champion the power of TV advertising through research, education and industry development:

  1. Research: ThinkTV partners with leading academics to conduct state of the art research to produce unbiased, independent studies that set new benchmarks in measuring the real impact of today’s advertising.

  2. Education: ThinkTV provides marketers, media agencies and networks with figures (not fiction) and facts (not opinions) to help them decide where best to allocate budgets.

  3. Industry development: to make TV advertising easier to understand, trade and evaluate, ThinkTV works with the industry to pioneer new ways of ensuring there is proper measurement, transparency and technology available for advertisers, agencies and networks. ThinkTV was formed in May 2016 with founding members Nine Network, Seven Network, Network 10 and Multi-Channel Network/Foxtel.

TV has a powerful story to tell and ThinkTV is proud to tell it.

For more information, please visit thinktv.com.au or follow us at @Think_TV or linkedin.com/think-tv-australia.

"THINKTV is delighted to be the Planning Partner for the 16th annual IAA Big Idea Competition. THINKTV was formed in 2016 with the ambition of providing fact-based research and thought leadership to help advertisers and their agencies get the most from today's multi-platform TV, and we are thrilled to be able to partner with the IAA to support the next generation of stars in our industry." 
-  Kim Portrate l CEO l ThinkTV


MEDIA PARTNER:



Mumbrella, which launched in 2008, is the market leading title in Australia serving the media and marketing industry.

Mumbrella is for anyone in the media and communications world, particularly those in the business of helping brands talk to audiences. Unafraid to offer a strong point of view, an experienced editorial team present a daily package of exclusive news and detailed analysis.

The Mumbrella website reaches more than three times the audience of our nearest competitor with millions of visitors annually and more than 60,000 people are subscribed to the daily free newsletter.

The journalists behind Mumbrella’s website and daily email also tap into their contacts and understanding of readers’ needs to curate high-quality conferences nobody else can emulate. Thousands of attendees pass through Mumbrella's conferences each year.

Mumbrella360 has been twiced named Conference of the Year in Australia, and the Mumbrella Awards is one of the hardest to win media and marketing awards. Other Mumbrella events include Publish, CommsCon, BEFEST Awards, SAGE, MSIX plus the Marketing Summit series.

"The IAA Big Idea competition is one of the most exciting schemes Mumbrella is involved in each year. For the industry it showcases the amazing talent which is on the way, and for participants, it's an excellent glimpse in through the window." 
  -  Tim Burrowes l  Founder & Content Director l Mumbrella