PARTNERS

PRESENTER:

Who We Are
The International Advertising Association (IAA) is the world’s most influential network of marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

The IAA has over 4,000 individual and corporate members spanning marketing, advertising, media, IT communications and academic sectors – all involved in the wide range of brand marketing and communications disciplines. The IAA has presence in most markets through Chapters and education affiliates reaching across 56 countries serving the collective interests of the entire marketing communications profession.

Our Mission

  • The IAA is committed to be the Global Compass of the marketing communications industry. 

  • We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.

  • We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.  

  • We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are responsibly and constantly evaluating what is new, while remaining rooted to our core belief that “what’s good, is good for business”.

For more information please visit: www.iaaglobal.org

"The IAA is offering hundreds of university students around Australia the opportunity to follow their stars into the industry by sharpening their communication skills and talents in a real world, hands-on learning experience that is essential career training in the preparation of graduates for the transition from university into professional practice.

IAA 'Big Idea' is Australia's national marketing communications challenge specially created for undergraduate student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications, and aims to foster the professional development of the upcoming generation of communications practitioners, which is central to the IAA's ongoing mission and commitment to education in the industry.

IAA ‘Big Idea’ has a proud record of contributing to the development of future leaders in the marcoms industry in fulfilling the IAA vision of being “the global compass of marketing communications.”    

                                
— Heather Leembruggen l Chair l  IAA Australia

CLIENT PARTNER:

Our purpose is to build a connected future so everyone can thrive.

We believe it's people who give purpose to our technology. So we're committed to staying close to our customers and providing them the best experience. And delivering the best tech. On the best network.

Our network remains the cornerstone of why it is worth being with Telstra.

There is no comparing to Telstra's mobile network - it covers 3 million square kilometres and 99.7% of the Australian population. It's bigger than Germany, Poland and Malaysia combined. Given our superior coverage, it's also the most reliable network - used by the emergency service, military and banking industry.

It isn't just the biggest- it's also highly secure. We protect our customers with technology that blocks millions of scams and cyber threats every day.

But. Maintaining the best services comes at a cost. We are the most expensive choice in a hyper- competitive market, and our key point of differentiation- our network- is of less importance in metro areas, where other networks are seen as 'good enough'.

At our best, the brand is seen as playing a key role providing an 'excellent and reliable network'. Yet on the flipside, the brand sulfers from reputational issues, in particular with ex non-customers who have not experienced our improved customer service. They view the brand as 'dull, corporate and greedy'.

Telstra's recent brand repositioning is on a journey to change how the brand feels, making it a more imaginative, warm and optimistic brand.

Our challenge, or our opportunity, if we're to be a more optimistic brand after all, is to reinforce the superiority of our network - either via our coverage or our security - but not in a way which feels self-important or boring (compounding our personality problem).

“At Telstra, we believe in the power of creativity to provide a distinct advantage in market. The IAA ‘Big Idea’ is right up our street, offering unparalleled access to the industry’s rising stars, as well as fresh thinking and lateral ideas. Can’t wait to see the work.”

- Anna Jackson, Head of Creative Excellence, Telstra

PLANNING PARTNER:



Australia is one of the world’s most multicultural countries today. 27% of the population speak a language other than English at home and 51% were born overseas or have a parent born overseas. Multicultural audiences are the fastest growing audience segment in Australia. All major brands view migrants and multicutural audiences as an essential part of their new growth strategy.

Realising the gap, MultiConnexions Group was formed and is now Australia’s leading independent multicultural marketing and communications agency. An award winning, full service and integrated marketing and communications agency, MultiConnexions provides advisory services for new growth areas targeting migrants, international students, business migrants, affluent audiences and multicultural audiences.

The agency offers strategy development, research, advisory, advertising solutions (incl. programmatic media buy), language development, creative services, digital/ online solutions, social media, multilingual websites, cultural and diversity testing, public relations, media relations, corporate/ public relations and community relations services, sponsorship and events management, promotions and roadshows, campaign measurement and monitoring services.

“MultiConnexions Group is excited to join in our third year running as Planning Partner for the 2025 IAA Big Idea Competition. MultiConnexions was formed with the vision of educating Australian brands and organisations about the huge and largely untapped revenue-generating potential of targeting multicultural and diverse audiences. We are thrilled to be able to partner with the IAA to support the next generation of stars in our industry and are equally thrilled to participate this year with Telstra as client partner."

- Sheba Nandkeolyar | Founder and CEO | MultiConnexions Group

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Client Partner

 
 

Planning Partner