Who can enter? 

  • Student teams from IAA accredited courses at tertiary institutions in Australia.

  • Student teams from non-IAA accredited Marketing, Communications, Advertising and Media courses in Australian tertiary institutions.

  • Institutions can involve as many teams as they like but may only submit a maximum of 2 teams’ entries per team for final judging. If more teams within an institution wish to participate, it will be the responsibility of that institution/faculty advisor to undertake a selection round within its own institution to nominate the two team entries finally submitted.

Team Structure

  • Each team may have a maximum of 8 members (including Faculty Advisor/s).

  • Each team must have at least one (but no more than two) Faculty Advisors, for advice and direction only.

  • Teams may not hire, appoint or utilise any person or organisation to create any aspect of the project.

  • All work must be created by the team members.

COMPETITION SCHEDULE

The IAA BIG IDEA Competition schedule has been structured to broadly accommodate the different semester dates scheduled by universities and tertiary institutions in all states in Australia, as there is no universal set of semester dates for tertiary institutions Australia-wide. IAA reserves the right to change the Competition Schedule and Rules of Engagement at any time due to unforeseen circumstances arising.

10 Aug | Official launch of IAA Big Idea 2023 – Call for Entries
Electronic distribution of competition terms to faculty advisors.
17 Aug | Expressions of interest registration closes for faculty advisors.
18 Aug | Client brief distribution to registered faculty advisors.
24 Aug | Team Registration closes.
Late-Aug | Team questions to Client – by scheduled phone call/email. Contact info and procedures will be provided once registered.
27 Sept | Submission deadline for registered teams.
26 Oct | Top 4 finalist teams announced.
13 Nov | Team finalists present to client, judging panel and IAA board in Sydney or virtual event. National Champions announced.
04 Dec | Written judges' feedback to all teams.

SUBMISSION CONTENTS

Submissions will encompass three key elements:

1. CAMPAIGN REPORT/ PLANS BOOK [70%]

It is expected that submissions will address:

  • Creative Solutions / Executions including Rationale

  • Communication Strategy including Research/Target Audience Profiles

  • Media / Channel Strategies and Plan including IMC

  • Budget Information

  • Evaluation Method/s

Note: Both the content and standard of presentation of the report will be important. The judging panel will be specifically looking for creativity and feasibility in considering the client's resource and budget capabilities (both human and financial) to fully and effectively implement the plans and solutions proposed.

 

Report Format:

  • The report document is limited to 30 pages (including all attachments/appendices etc).

  • It should be A4 in size, either portrait or landscape in format, font size no smaller than 11 pt.

  • Cover page must include: Team Name, Institution Name

  • The first inside page must include: Team Name, Institution Name, Web Address, All Team Members' names and email addresses, Faculty Advisor/s Name/s, job title, email address and contact phone number

  • The Report document must include: An Executive Summary, Contents Page, Detailed Budget Page

2. POWERPOINT PRESENTATION [20%]
Students are to demonstrate both strategic thinking and creative flair of their original campaign idea, as well as the practicality of its implementation. Students should include key elements such as budget and evaluation in their presentation.

PLEASE NOTE: The PowerPoint Presentation must not exceed 20 slides.

3. VIDEO PRESENTATION [10%]                                                                                                                                                                     
Students should submit a video no longer than 3 minutes outlining their team’s 'big idea' and the essence of their campaign. MP4 format is recommended.

PLEASE NOTE: The total of all attachments in each submission should be less than 1GB (i.e. 1000mb)

-  Marketing Report / Plans Book (30 pages maximum)

-  PowerPoint Presentation (20 slides maximum)

-  Video (3 minutes maximum)

JUDGING PROCEDURE:

The 4 top scoring teams will be invited to present their submissions to the Client and judging panel of industry representatives and IAA Australia Board members on Monday, 13 November 2023 in Sydney. These presentations will be judged as the final criteria for selecting the winning team and the IAA BIG IDEA 2023 National Champions will be announced at the conclusion of the presentation. Each team will receive a written de-brief which includes the judges' feedback /comments.

The judging panel will include members from the client, director(s) from the IAA Australia chapter as well as senior independent industry/agency representatives. The judges’ decision will be final.

CRITERIA FOR JUDGING

Submissions will be judged under the following criteria:

  • Strategic rationale

  • The concept / solution

  • Communication of that concept

  • The mechanics of execution

  • Measuring effectiveness of campaign

Presentation:

  • Design

  • Content

  • Creativity

  • The strength of the arguments presented

  • Providing new information/insight

 

CONDITIONS OF ENTRY
 

OWNERSHIP OF THE WORK:

  • All work submitted belongs to the IAA BIG IDEA 2023 Client, Youi, and may be used by the Client without further compensation, or copyright claims.

  • Use of the Client logo and trademarks will be allowed but only for the purposes of completing the IAA BIG IDEA assignment and strictly adhering to any guidelines outlined by the client in the brief.

  • Team members are not permitted to use their submissions for personal or institutional promotion purposes in any media or online via the internet, mobile or video.

TERMS OF JUDGING:

The 4 top scoring teams will be invited to present their submissions to the Client and judging panel of industry representatives and IAA Australia Board members on Monday, 13 November 2023 in Sydney. These presentations will be judged as the final criteria for selecting the winning team and the IAA BIG IDEA 2023 National Champions will be announced at the conclusion of the presentation. Each team will receive a written de-brief which includes the judges ' feedback /comments.

The judging panel will include members from the client, director(s) from the IAA Australia chapter as well as senior independent industry/agency representatives. The judges’ decision will be final.

UNIVERSITY TEAMS' PREPARATION COSTS:

Any costs incurred during/for the preparation of the submission and the presentation are to be borne by the submitting team or institution. The IAA Australia Chapter, Youi (the client) and the IAA BIG IDEA support partners accept no responsibilities for compensation of costs associated with the above.

ENTRY FEE

  • IAA accredited institutions – NO fee

  • Non-IAA accredited institutions – $100.00 per team entry